{"id":30746,"date":"2026-01-22T15:36:12","date_gmt":"2026-01-22T14:36:12","guid":{"rendered":"https:\/\/ultralimited.it\/?page_id=30746"},"modified":"2026-01-22T15:49:20","modified_gmt":"2026-01-22T14:49:20","slug":"mido-2026","status":"publish","type":"page","link":"https:\/\/ultralimited.it\/en\/mido-2026\/","title":{"rendered":"MIDO 2026"},"content":{"rendered":"\n<section class=\"header_110 mt-0\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 d-flex flex-column justify-content-between mb-5 mb-lg-0\">\n                <div>\n                    <h1 class=\"title-3 mb-0\">Ultra Limited at MIDO 2026<\/h1>                <\/div>\n                <div>\n                    <h2><strong>New collection to be unveiled in Milan<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Some events define the global eyewear calendar. <\/span><span style=\"font-weight: 400;\"><strong>MIDO 2026<\/strong> is one of them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From<strong> 31 January to 2 February<\/strong>, Milan will be the focal point of international optics. And Ultra Limited will be there with a preview that redefines the concept of uniqueness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Come and visit us, we look forward to seeing you at the trade show.<\/span><\/p>\n\t\t\t\t\t                    <a target=\"_self\" rel=\"noopener\" title=\"Discover the new collection\" href=\"https:\/\/ultralimited.it\/en\/catalog\/\" class=\"btn \"><span>Discover the new collection<\/span><\/a>                <\/div>\n            <\/div>\n            <div class=\"col-12 col-lg-5 mb-3 mb-lg-0\">\n                <img decoding=\"async\" class=\"img-1\" src=\"https:\/\/ultralimited.it\/wp-content\/uploads\/2026\/01\/SIM0018-scaled.jpg\" alt=\"\">\n            <\/div>\n            <div class=\"col-12 col-lg-3\">\n                <img decoding=\"async\" class=\"img-2\" src=\"https:\/\/ultralimited.it\/wp-content\/uploads\/2026\/01\/Progetto-senza-titolo-26.jpg\" alt=\"\">\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"layout_196\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-6 d-flex align-items-center\">\n                                    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gsriAVWbNbI\"\n                        title=\"MIDO 2026\" frameborder=\"0\"\n                        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n                        referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n                            <\/div>\n            <div class=\"col-12 col-lg-6\">\n                <h4 class=\"text-075 font-b mb-3 mb-0\">Where the future of eyewear comes to life<\/h4>                <h3 class=\"title-3 mb-3 mb-0\">MIDO 2026<\/h3>                <div class=\"gen--p title-p\">\n                    <p><span style=\"font-weight: 400;\">MIDO is much more than a trade fair: it is the only show in the world that encompasses <\/span><b>the entire eyewear supply chain<\/b><span style=\"font-weight: 400;\">. With over <\/span><b>1,200 exhibitors from 50 countries<\/b><span style=\"font-weight: 400;\"> and visitors from <\/span><b>160 countries<\/b><span style=\"font-weight: 400;\">, it has been the global benchmark for the eyewear industry for over 50 years.<\/span><\/p>\n<p><b>7 pavilions and 8 exhibition areas<\/b><span style=\"font-weight: 400;\"> dedicated to every aspect of the eyewear industry: from frames to lenses, from machinery to the most advanced technologies, from components to professional training. A complete ecosystem where the world&#8217;s leaders in eyewear convene annually to conduct business, discover new collections and enhance brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it is precisely here that Ultra Limited has chosen to preview its new collection for 2026.<\/span><\/p>\n                <\/div>\n                <div class=\"row mt-5\">\n                                    <\/div>\n                                    <a target=\"_self\" rel=\"noopener\" title=\"TAKE PART IN MIDO\" href=\"https:\/\/www.mido.com\/en\/entry-pass\" class=\"btn mt-3\"><span>TAKE PART IN MIDO<\/span><\/a>                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"layout_65\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-6 mb-3 mb-lg-0\">\n                <h4 class=\"text-075 font-b mb-3 mb-0\">Uniqueness as a manifesto<\/h4>                <h3 class=\"title-3 mb-0\">New 2026 collection<\/h3>            <\/div>\n            <div class=\"col-12 col-lg-6\">\n                <div class=\"gen--p title-p\">\n                    <p><span style=\"font-weight: 400;\">This collection arises from a clear principle: every frame must be as one-of-a-kind as the person who wears it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Premium materials selected with care. Handcrafted creations requiring hours of manual labour. Designs conceived to stand the test of time. Each pair of glasses is numbered, certified and unique: <\/span><b>there is no mass production<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n                <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"product_12 mt-0\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-8 d-flex align-items-center\">\n                <div class=\"\">\n                    <h4 class=\"title-125 mb-4 mb-0\">What awaits you<\/h4>                    <h3 class=\"title-3 mb-4 mb-0\">The new models <\/h3>                    <p><span style=\"font-weight: 400;\">The new Ultra Limited 2026 collection introduces brand new lines designed for those seeking glasses that tell a special story. Each model embodies a unique interpretation of Italian craftsmanship.<\/span><\/p>\n<p><b>That&#8217;s not all: the rest of the collection will be unveiled exclusively at MIDO. We look forward to seeing you at Hall 2 R49-R53-S50-S54<\/b><\/p>\n                <\/div>\n            <\/div>\n            <div class=\"col-12 col-lg-4 d-flex align-items-end justify-contentend\">\n                                    <a target=\"_self\" rel=\"noopener\" title=\"LET YOURSELF BE INSPIRED\" href=\"https:\/\/ultralimited.it\/en\/catalog\/\" class=\"btn mt-3\"><span>LET YOURSELF BE INSPIRED<\/span><\/a>                            <\/div>\n            <div class=\"col-12\">\n                <div class=\"swiper swiper-products\">\n                    <div class=\"swiper-wrapper align-self-stretch\">\n                                                    <div class=\"swiper-slide\">\n                                <div>\n                                    <div class=\"prod-img\"\n                                        style=\"background-image: url('https:\/\/ultralimited.it\/wp-content\/uploads\/2026\/01\/ACIREALE-F-C1-1.jpg');\">\n                                    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url('https:\/\/ultralimited.it\/wp-content\/uploads\/2026\/01\/AMATRICE-F-C2.jpg');\">\n                                    <\/div>\n                                    <div class=\"m-3\">\n                                        <div class=\"d-flex justify-content-between\">\n                                            <h3 class=\"product-title\">Amatrice<\/h3>\n                                            <p class=\"product-price\"><\/p>\n                                        <\/div>\n                                        <a href=\"https:\/\/ultralimited.it\/en\/glasses\/amatrice\/\"\n                                            class=\"btn w-100 mt-2\"><span>View product<\/span><\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <div>\n                                    <div class=\"prod-img\"\n                                        style=\"background-image: url('https:\/\/ultralimited.it\/wp-content\/uploads\/2026\/01\/LICATA-F-C2.jpg');\">\n                                    <\/div>\n                                    <div class=\"m-3\">\n                                        <div class=\"d-flex justify-content-between\">\n                                            <h3 class=\"product-title\">Licata<\/h3>\n                                            <p class=\"product-price\"><\/p>\n                                        <\/div>\n                                        <a href=\"https:\/\/ultralimited.it\/en\/glasses\/licata\/\"\n                                            class=\"btn w-100 mt-2\"><span>View product<\/span><\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"swiper-slide\">\n                                <div>\n                                    <div class=\"prod-img\"\n                                        style=\"background-image: url('https:\/\/ultralimited.it\/wp-content\/uploads\/2026\/01\/OSTUNI-F-C4.jpg');\">\n                                    <\/div>\n                                    <div class=\"m-3\">\n                                        <div class=\"d-flex justify-content-between\">\n                                            <h3 class=\"product-title\">Ostuni<\/h3>\n                                            <p class=\"product-price\"><\/p>\n                                        <\/div>\n                                        <a href=\"https:\/\/ultralimited.it\/en\/glasses\/ostuni\/\"\n                                            class=\"btn w-100 mt-2\"><span>View product<\/span><\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        \n                    <\/div>\n                <\/div>\n                <div class=\"d-flex justify-content-between m-3\">\n                    <div class=\"swiper-pagination\"><\/div>\n                    <div class=\"slider-buttons\">\n                        <button class=\"prev-button\"><\/button>\n                        <button class=\"next-button\"><\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"layout_65\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-6 mb-3 mb-lg-0\">\n                <h4 class=\"text-075 font-b mb-3 mb-0\"> Why to participate in MIDO? <\/h4>                <h3 class=\"title-3 mb-0\">4 good reasons <\/h3>            <\/div>\n            <div class=\"col-12 col-lg-6\">\n                <div class=\"gen--p title-p\">\n                                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"layout_325 main-bcg\">\n    <div class=\"container\">\n        <div class=\"row\">\n                            <div class=\"col-12 col-lg-3 d-flex flex-column justify-content-between mb-5 mb-lg-0 white-text\">\n                    <img decoding=\"async\" class=\"icona d-none\"\n                        src=\"\" alt=\"\">\n                    <h3 class=\"title-15 font-b mt-3 mb-3 mb-0\">Attend a world preview <\/h3>                    <div class=\"gen--p title-p\">\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-3 d-flex flex-column justify-content-between mb-5 mb-lg-0 white-text\">\n                    <img decoding=\"async\" class=\"icona d-none\"\n                        src=\"\" alt=\"\">\n                    <h3 class=\"title-15 font-b mt-3 mb-3 mb-0\"> Experience Italian craftsmanship<\/h3>                    <div class=\"gen--p title-p\">\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-3 d-flex flex-column justify-content-between mb-5 mb-lg-0 white-text\">\n                    <img decoding=\"async\" class=\"icona d-none\"\n                        src=\"\" alt=\"\">\n                    <h3 class=\"title-15 font-b mt-3 mb-3 mb-0\">Choose your unique model<\/h3>                    <div class=\"gen--p title-p\">\n                                            <\/div>\n                <\/div>\n                            <div class=\"col-12 col-lg-3 d-flex flex-column justify-content-between mb-5 mb-lg-0 white-text\">\n                    <img decoding=\"async\" class=\"icona d-none\"\n                        src=\"\" alt=\"\">\n                    <h3 class=\"title-15 font-b mt-3 mb-3 mb-0\">Get personalised advice<\/h3>                    <div class=\"gen--p title-p\">\n                                            <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"layout_196\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-6 d-flex align-items-center\">\n                                    <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/X-I5TlcMkAE\"\n                        title=\"MIDO 2026\" frameborder=\"0\"\n                        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n                        referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n                            <\/div>\n            <div class=\"col-12 col-lg-6\">\n                <h4 class=\"text-075 font-b mb-3 mb-0\">Make an appointment with exclusivity<\/h4>                <h3 class=\"title-3 mb-3 mb-0\">Where can you find our stands at MIDO 2026?<\/h3>                <div class=\"gen--p title-p\">\n                    <p><span style=\"font-weight: 400;\">We look forward to seeing you from 31 January to 2 February 2026 at Rho Fiera Milano, <\/span><b>Hall 2, stands R49-R53-S50-S54<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try out our brand new 2026 collection, feel the exclusive materials, get personalised advice from the Ultra Limited team and discover the unique frame that is just perfect for you.<\/span><\/p>\n<p><b>But there&#8217;s more: we have saved some special creations that we will only reveal at the trade show, to be discovered exclusively at our stand.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our stand is not a traditional showroom. It is a space where you will encounter the true Ultra Limited experience: touch the craftsmanship, feel the quality, find your glasses.\u00a0<\/span><\/p>\n                <\/div>\n                <div class=\"row mt-5\">\n                                    <\/div>\n                                    <a target=\"_self\" rel=\"noopener\" title=\"DISCOVER THE MAP OF MIDO\" href=\"https:\/\/www.mido.com\/en\/mido-maps\" class=\"btn mt-3\"><span>DISCOVER THE MAP OF MIDO<\/span><\/a>                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"cta_12 main-bcg\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-lg-6 white-text d-flex flex-column justify-content-center\">\n                <h3 class=\"title-3 mb-3 mb-0\">Don&#8217;t miss out on any news. 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