MIDO is much more than a trade fair: it is the only show in the world that encompasses the entire eyewear supply chain. With over 1,200 exhibitors from 50 countries and visitors from 160 countries, it has been the global benchmark for the eyewear industry for over 50 years.

7 pavilions and 8 exhibition areas dedicated to every aspect of the eyewear industry: from frames to lenses, from machinery to the most advanced technologies, from components to professional training. A complete ecosystem where the world’s leaders in eyewear convene annually to conduct business, discover new collections and enhance brand awareness.

And it is precisely here that Ultra Limited has chosen to preview its new collection for 2026.

This collection arises from a clear principle: every frame must be as one-of-a-kind as the person who wears it.

Premium materials selected with care. Handcrafted creations requiring hours of manual labour. Designs conceived to stand the test of time. Each pair of glasses is numbered, certified and unique: there is no mass production.

We look forward to seeing you from 31 January to 2 February 2026 at Rho Fiera Milano, Hall 2, stands R49-R53-S50-S54 

Try out our brand new 2026 collection, feel the exclusive materials, get personalised advice from the Ultra Limited team and discover the unique frame that is just perfect for you.

But there’s more: we have saved some special creations that we will only reveal at the trade show, to be discovered exclusively at our stand. 

Our stand is not a traditional showroom. It is a space where you will encounter the true Ultra Limited experience: touch the craftsmanship, feel the quality, find your glasses.